How to make Hennessy X.O more accessible to a new generation of spirits consumers while retaining existing consumers?
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The idea is to democratize the sensory specificities of Hennessy X.O while maintaining its greatness and trigger an immediate desire for tasting.
The odyssey of 7 tastes of Hennessy X.O, identified by the Maison Hennessy tasting committee, is staged in an international campaign.
A film directed by the talented Nicolas Winding Refn, director of Drive & Only God Forgives, plunges us into a haunting interpretation of the facets of Hennessy X.O.
This complexity is also revealed through 7 fixed and animated prints produced by Dan Tobin Smith who, through his conceptual signature, plays with colors and textures to associate elements such as water, earth, fire and metal.
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